Photo

Photo Guidelines

Photography is an integral tool in effectively sharing our story. Choosing the right photos strengthens the School of Public Health (SPH) brand, conveys public health content at a glance, and creates an emotional appeal to our current and prospective audiences.

All photos that are used in SPH materials should reflect the UMN photography guidelines.

SPH Photo Library

The SPH Photo Library features high-resolution photos of our SPH community in various spaces on and off campus. The library is available to all SPH faculty and staff through the University login. Vendors working with SPH can gain access through a sponsored account.

Photo Release

If you are planning your own media, be sure to capture talent releases for those featured in the photos by using the UMN Talent Release Form. An online digital version is also available through Qualtrics. 

Faculty Portraits

To receive a copy of professional faculty portraits that are used in the SPH faculty directory, contact sphcomm@umn.edu. 

Video

Video Guidelines

Videos produced for official SPH communications and educational purposes must include:

• The SPH wordmark;
• The equal opportunity statement (The University of Minnesota is an equal opportunity educator and employer.);
• The responsible publisher or information provider; and
• Alternative access to the communication in compliance with the Accessibility of Information Technology policy.
• A plan to have the video captioned for accessibility.

Considerations for Using an Outside Vendor

• When choosing a videographer, feel free to consult a list of vendors and freelancers compiled by SPH communications.
• Review the vendor’s work prior to selecting to confirm their style, approach, and fees are the best fit for your project.
• Plan to have the video captioned for accessibility; YouTube offers automatic captioning, but remember to check for accuracy.
• Ensure the vendor is aware of and follows the University’s brand standards: brand.umn.edu
• The video should clearly convey it is from the University of Minnesota School of Public Health:
  • Use SPH branded video assets
  • Include maroon and gold whenever possible

Placing Your Video on SPH YouTube Channel

The SPH YouTube channel includes SPH-branded videos of promotional, informational, and news-oriented content in order to enhance the reputation of the school, and build awareness of our mission, research, and outreach. 

Contact sphcomm@umn.edu to request that your video be added to our YouTube channel.

Additional resources

• UMN Photo and Video Library
  The U’s photo and video library features more than 2,000 useful images and videos with new media added frequently.
• SPH Project Request Form
  To request video or photo assistance from SPH communications, submit a project request.
• Video Services at UMN
  Includes services available through OIT, Printing Services, and University Relations.
• Storyblocks Library
  Storyblocks provides stock images, video clips, and audio clips to UMN students, faculty, and staff as well as vendors working on University projects. 
• CDC Public Health Image Library
  Current and historic photos from the CDC.